![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg?itok=PSYc3Q_X&v=1664767897)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
⛄️Old Head 👴🏽 on Twitter: "walked in Burberry bought a scarf tied it round my head now it's money on my head 👳🏽 https://t.co/6D2iauBcjQ" / Twitter
![Burberry's new head designer Riccardo Tisci helps fashion brand smash expectations | The Independent | The Independent Burberry's new head designer Riccardo Tisci helps fashion brand smash expectations | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/11/08/09/1541657733871.jpg?quality=75&width=1200&auto=webp)